Eskwelabs

Professional Work ୨୧ Design Intern, Education Innovation Fellow

Branding

Social Media

Illustration

Application Case Study: Speculative Rebrand

As part of my application to Eskwelabs, I was tasked to propose a speculative rebrand. Rather than redefine the company’s identity, I focused on expanding its existing visual system — building on Eskwelabs’ core value of human-centeredness.

My approach prioritized warmth, personality, and approachability. I introduced a decorative color palette to support graphics, illustrations, and content-rich storytelling across platforms. My design direction merged tech-forward elements (geometric forms and gradients) with personal details (organic lines, handwritten accents, and bright color contrasts). This interplay between structure and sensitivity reflected Eskwelabs’ mission to make AI and data education more accessible and learner-driven.

Internship Highlights: Educate, Connect, and Empower

As a Design Intern and Education Innovation Fellow, I created visual assets that supported the company’s mission. I produced over 30 graphics and illustrations for learning resources, social media, and editorial content — balancing clarity, engagement, and empathy across platforms.

Eskwelabs

My time with Eskwelabs allowed me to explore how thoughtful design can bridge innovation and human connection. Whether supporting real-world initiatives or reimagining brand possibilities, every design choice I made was rooted in making complex and emerging ideas feel accessible and learner-centered.